Christina Paganelli, founder and CEO of drinkme Beverage Co. describes her
experiences as a beverage entrepreneur. Christina developed a unique line
of Raw Kale Beverages, and successfully brought them to market in both the
USA and Canada. Vision, operational strategy, and sustainable marketing
plan have spearheaded her success in the high growth, fast moving raw juice
category. Learn how creating a goal can help any entrepreneur make
decisions on sales growth strategy, MS
The refreshment beverage marketplace in the U.S. is evolving rapidly. New segments are emerging along with many new brands and companies. Consumers are growing more discerning – demanding just the right product at just the occasion in just the right package. Learn about an ever-changing marketplace and opportunities in this thought-provoking presentation. Find out which categories are growing which ones are not, and why.
This session will provide a synopsis of some of the most important and potentially impactful regulatory issues that the beverage industry is facing in 2014 and beyond. Topics will include a discussion of regulatory proposals emerging at the international, federal, state, and local level, and briefly examine case studies of past and pending administrative and legislative restrictions on the sale of various beverage types.
Speaker Nik Modi will provide a big picture view on the current and future state of affairs for the beverage industry using perspectives from economics, technology, anthropology, politics, demography, chemistry among other disciplines.